Remember Stefan Sagmeister? (He and) His MFA design class just did this other cool thing -
The question: “Can design touch the heart of strangers?”
The answer: Yes.
Two of his students, Bruno Zalum and Camille McMorrow came up with this.
The above was distributed to patrons of New York City laundromats. The idea being a washing machine named Gene who is an unapologetic sock addict. These socks are his way of making amends for his years of thievery. The designers visited laundromats in a Gene the Washing Machine costume. Handed these “gifts” out. And definitely made people smile.